Don't write a headline from scratch. Use a pattern that's already proven to work.
1. The Number + Outcome "How [X] [Specific Group] [Achieved Outcome] in [Timeframe]" → "How 12,000 founders added $10K/mo without hiring."
2. The Free Resource "The Free [Format] That [Specific Outcome]" → "The free template marketers use to plan a year in an hour."
3. The Negation "Not Another [Generic Thing]. [What It Actually Is]." → "Not another newsletter. One real coaching question, every weekday."
4. The Stat Lead "[Surprising Statistic]. [What To Do About It]." → "70% of your immune system lives in your gut. Here's what to feed it."
5. The Promise "[Outcome] in [Timeframe]. Even if [Common Objection]." → "Learn to meditate in 7 days. Even if you've never sat still."
6. The Insider "What [Authority] Wish [Group] Knew About [Topic]" → "What lenders wish first-time buyers knew about offer letters."
Pick the pattern closest to your offer, fill in the blanks, then rewrite it twice. The third draft is almost always the one.