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Template #3Conversion grade: B+

Author Newsletter

Modeled after Cheryl Strayed's Dear Sugars letter. Personal photo, weekly-letter promise, voicey copy.

yourbrand.com — preview
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Why it works

  • The author's photo creates a 1:1 reading feel
  • Frequency promise sets correct expectations
  • Voice in the copy IS the product preview
  • Honest CTA outperforms 'subscribe'